The day you avoided competition

I have prepared over 100 investor decks until this point, maybe checked around 500 of them for references.

The “competitors” slide always makes me laugh.

There are two approaches here:

1- Putting green ticks to each feature while adding cross marks to competitors.

2- Eliminating 2-3 green ticks from the owned product to make the product seem “not extremely exaggerated”. 

A good business is a business without direct competitors.

A business which was able to start and ride the wave will make the wave so big that other “competitors” are interested to join the market, but they do not have sufficient resources to catch the dominator.

Even  if you have no financial resources, you can start and build a wave, and then dominate the wave by yourself.

There will never be any other Twitter, but its initial version was a platform that could be coded and tested in a weekend.

We have robots all around us disguised as codes, blogs and videos.

If you can pick your “unique genre”, then there is a possibility that you will dominate it. Use content and codes while doing it.

Coming back to my experience regarding decks:

Companies who are simple competitors focus on their differences with other competitors. 

Companies who are dominators focus on their similarities with their small competitors.

If a company emphasizes that it is different, read that as they don’t have a unique product.

If a company positions itself as a regular player, beware of the possibility of them dominating the field.

I believe that creating a good business is a disruption of a sector.

No, it is not.

Creating a good business is creating the sector itself.

Knowledge is cumulative. So is business.

That does not mean you should focus on small differences.

That also does not mean that your unique selling points will make you successful.

Create your own business field.

It is better than focusing on competitors and trying to have unique selling points.

Who wants to add small “unique selling points” to their product where there is a possibility that the company itself can become a “unique selling point”.

I repeat.

Create your own business field.

Own it and dominate it.

Even if today may not be the day you avoided competition,

Let today be the day you consider it seriously.