"Cult" of current business culture

It is said that there are two main pleasures in the business world:

1- What you do and how much you earn.

2- With whom you do them.

Well, there is an overlooked point here. 

There is a current business culture emphasizing the process over destination. I disagree with that. Destination is absolutely important, and much more important than the process.

This is the other side of the coin fetishizing failing. “Fail fast” they say. The thing is, it is completely up to you to receive valuable lessons from a failure or a win. You can take those lessons in each case. In a failure, you can analyze what did not work. In a success, you can know what worked and why it worked. So a success and a failure are each neutral. It is in your hands to evaluate them depending on your perspective.

Likewise, “process is more important than the destination” they say. No, it simply is not. Without destination, process is nothing. Let me highlight a critical point that I noticed in the young generation.

They emphasize training. They emphasize getting ready. They want to develop themselves to do something. I want to ask, until when? I always ask, until when should it continue? What is the point in which a person should say “OK, I’m ready”? There is no such a point. The “true point” will never arrive, because each moment is absolutely perfect to do something.

The basis of culture is cult. It is literally the cult of postponing and not wanting to face life.

It is the perfect time to do what you want. It was always perfect, and it will always be perfect. There is no training. There is starting.

Each starting has a destination. It is a must. The destination might not be clear, but there should be one. No experiment starts just for starting. Even if the endpoint is not known, it is important to start.

You do not need to know the exact destination. But you have a visualization capability to see that. Not with your eyes, but with your mind.

This visualization skips the process and focuses on the destination. It is much more important than the process, and it is always the destination which will be remembered later on.

You don’t cook just for cooking. Eat it, or make someone eat it.